Marie A. Yeh

Marie A. Yeh

Marie A. Yeh is an associate professor of Marketing at Loyola University Maryland.  A public health educator in her first career, Marie is an accomplished trainer and educator with over 15 years of experience in multiple settings. She served as an independent grants consultant and grant writer bringing in over $12 million in funding for her nonprofit clients before career transitioning into academia. Her translational work sits at the intersection of theory, policy and marketing to find solutions that can be applied in the real world, particularly for those who are the most vulnerable. Recognized for its impact on society by the Marketing and Society SIG of the AMA who awarded her with the Emerging Scholar Award in 2023, her scholarship that tackles deeply entrenched societal issues such as mental illness, stigma and sexual violence often sit at the intersection of public policy and marketing. She serves on the editorial review boards of the Journal of Public Policy and Marketing and the Journal of Consumer Affairs. She also serves as the Vice-Chair for the Marketing and Society SIG of the American Marketing Association, which promotes marketing research that makes a difference in society. To refuel her deep-seated need to improve the human condition, Marie loves spending time with her family, playing with her dogs, reading (sci-fi, fantasy, and/or romance), listening to music of all genres (especially live), and dancing (who wants to go line dancing?).